ORTM 2050 - Program Planning, Design and Delivery

(3)

This course is a focused study of the design, delivery, and marketing of popular and successful recreational programs and events to diverse and inclusive audiences. Students will examine the tools, analytics, and techniques utilized in both the direct supply and facilitation of an array of planned experiences as offered by a variety of agencies, enterprises and associations. Students will analyze trend and user preference data, examine case studies, prepare budgets, and evaluate logistical components leading to the design of experiences, which optimally match supplier’s desired outcomes with participant expectations. (3 hrs lec)