MKT 3210 - Introduction to Marketing

(3)

This introductory marketing class focuses on the basic principles of Marketing, including Value, Exchange, The Marketing Mix, Environmental Forces, Segmentation, Targeting, Positioning, Branding, Product Management, Supply Chain Management, Marketing Ethics, Sustainability, Consumer Behavior, Services Marketing, CRM, IMC, Personal Selling, Pricing, Marketing Research Techniques, and Marketing Careers.

Prerequisite: Must be admitted to the BAS program.
(3 hrs lec)