Mar 29, 2023  
2022-2023 College Catalog 
    
2022-2023 College Catalog
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MKT 1300 - Advertising

(3)
An introduction to the role and use of advertising. Basic processes of planning, implementing, and controlling the advertising effort studied. Consumer analysis, promotional objectives, media selection, and evaluation represent major areas of study.

(3 hrs lec)



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