Jun 22, 2024  
2022-2023 College Catalog 
    
2022-2023 College Catalog [ARCHIVED CATALOG]

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MKT 2100 - Principles of Marketing

(3)
Covers management’s role in product planning, pricing, distribution, and promotion of goods and services. Emphasizes the application of the marketing concept in current business practices. 

(3 hrs lec)



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