May 28, 2024  
2014-2015 College Catalog 
    
2014-2015 College Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

MKT 1300 - Advertising

(3)
An introduction to the role and use of advertising. Basic processes of planning, implementing, and controlling the advertising effort studied. Consumer analysis, promotional objectives, media selection, and evaluation represent major areas of study. (3 hrs lec)



Add to Personal Catalog (opens a new window)