Feb 25, 2024  
2016-2017 College Catalog 
    
2016-2017 College Catalog [ARCHIVED CATALOG]

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MKT 1300 - Advertising

(3)
An introduction to the role and use of advertising. Basic processes of planning, implementing, and controlling the advertising effort studied. Consumer analysis, promotional objectives, media selection, and evaluation represent major areas of study. (3 hrs lec)



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