Dec 26, 2024  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

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MKT 2100 - Principles of Marketing

(3)
Covers management’s role in product planning, pricing, distribution, and promotion of goods and services. Emphasizes the application of the marketing concept in current business practices. (3 hrs lec)



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